• Lisa Hodorovych

Author Interview: Franziska Iseli

After reading The Courage Map: 13 Principles to Living Boldly, I had the extreme honor to talk to author and entrepreneur, Franziska Iseli. We discussed her principles, her businesses, and what her next adventure is. Plus, she gives some amazing advice for anyone who isn’t coping well with the pandemic. Read on to learn more.

Learning More About The Courage Map

The 13 Principles

Lisa Hodorovych: For your book The Courage Map: 13 Principles to Living Boldly, where did your 13 principles come from? How did you “create” them?

Franziska Iseli: I was on a journey on a motorbike along the Silk Road from Switzerland to Kazakhstan when I wrote the first outline for The Courage Map. Although the book has been a work in progress for about five years or so when I first started sharing some of my principles to tap into courage.

Which Principle Speaks to Franziska Iseli?

Lisa: I have to say, my favorite principle (“chapter”) was “Principle 8: Imperfection”. It spoke to me the most. Is there a principle that speaks to you more than the others? If so, which one?

Franziska: Hmm...I relate back to different principles depending on where I’m at. At the beginning of COVID-19, I reminded myself of the principle of Non-Attachment and then Kindness with a focus on "always respond with kindness". I also love the principles of Playfulness and Love.

Mel Robbins...Inspiration?

Lisa: As I read The Courage Map, I was constantly being reminded of Mel Robbins. Did she inspire your work and your 13 principles?

Franziska: I haven’t read any of her work, but have heard she is an amazing coach!

Why Write The Courage Map?

Lisa: What made you decide to write this book?

Franziska: About five years ago, I published a program for Mindvalley on the topic of Boldness – How to Achieve Anything You Want. From there, I kept getting invited to speak about this topic and then finally, when I was on my motorbike adventure, my buddy Mike reminded me that this is a topic I MUST write about based on my own behaviours and habits he observed on this journey.


Lisa: With the Covid-19 pandemic still going on around the world, what advice would you give someone who is not coping well with this crisis?

Franziska: It’s been such a difficult ride for so many with uncertainty looming around every corner. We don’t know what’s going to happen tomorrow or next week or in a few months, which makes it difficult for many to plan ahead or even see a light at the end of the tunnel. We can’t control external circumstances, such as how our governments are reacting to COVID, the impact of COVID on our economy, the job market, and our family and friends. The only thing we can control is how we respond to these challenging times. And so rather than focusing on what we can’t control, I highly recommend people to focus on what they can control – being kind to themselves and others, doing the best we can with what we’ve got, adding value where we can, sharing our resources, collaborating with others, and focusing on solutions, not problems.

Learning More About Franziska Iseli's Other Books

Lisa: I noticed you have two other books available: Bananas About Marketing: How to Attract a Whole Bunch of Happy Clients with Christo Hall and Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact also with Christo Hall. May you describe these books and talk about them a little bit?


Bananas About Marketing:

Marketing is like oxygen for your business—without it, your business cannot grow, let alone thrive. If you are in business (or about to start one) and want to attract more customers, increase revenue and stand out in your industry, you need to become good at marketing.

In this book you will discover…

  • How to position your business for rapid growth.

  • How to create a marketing machine that utilises effective marketing strategies to attract more customers without breaking the bank.

  • How to make your prospects fall in love with you time and time again.

No matter whether you have been in business for 20 years or are just starting out, Bananas About Marketing will inspire you to grow your business and bring in results — while having fun along the way.



Perception shows business owners how to harness a new way of thinking to

increase profits and make their products and services irresistible.

Franziska Iseli and Christo Hall are renowned for their unique approach to marketing and entrepreneurship. In Perception, they share the strategies that will help you make your products, services and ideas more attractive, so you can generate a following of loyal fans and become the obvious choice within your market.


Why Write Them?

Lisa: What made you write your two previous books?

Franziska: They were both focused on my experience running a marketing mentoring organization and branding agency. The purpose of both of them was to support our customers with knowledge on both marketing and branding.

Learning More About Franziska Iseli

Her Businesses!

Lisa: You are an amazing entrepreneur! From Basis Bananas to Oceanlovers, what made you start these businesses?

Franziska: My personal mission is to make a positive impact through entrepreneurship and all of my businesses are doing exactly that. I started Basic Bananas eleven years ago together with Christo after seeing a need for business owners to understand marketing. I was working in marketing and advertising at the time and smaller businesses just couldn’t afford our services but needed the knowledge in order to grow.

Oceanlovers was born with a purpose to motivate and inspire the masses to save our oceans. I’m a big ocean lover myself and wanted to build a brand that helps us to raise ocean awareness with a very cool brand.

Young Entrepreneur of the Year

Lisa: How did it feel when you won the Young Entrepreneur of the Year award in 2013?

Franziska: To be honest, it was quite unexpected! I felt very honored to receive that award and it also made me realise that I was on the right path.

Future Goals

Lisa: What did you want to be or what did you want to do when you were little?

Franziska: I had different dream jobs when I was a kid. The main ones were to be a vet or a teacher. Later on I wanted to work for the United Nations to save the world. When I moved to Geneva to do a few projects with the UN, I realized that I can have an even bigger impact doing my own thing and inspiring fellow entrepreneurs to do good.


Lisa: Who inspired you growing up?

Franziska: Richard Branson was probably the biggest entrepreneurial inspiration.

Writing Process

Lisa: When it comes to your writing process, do you outline/write it out first or do you go straight for the laptop?

Franziska: With every book I start with an outline of the chapters and bullet points under each first. Although, they sometimes evolve and turn into something else as I start writing away.

Favorite Author

Lisa: Do you have a favorite author? If so, who and why?

Franziska: Paulo Coelho – His book The Alchemist had a big impact on me when I first read it as a teen.

What's Next?

Lisa: What’s next for Franziska Iseli?

Franziska: Normally I’d have an answer and it would always include some big adventure and definitely something business related. Right now, I’m just taking every day as it comes as I’m not really sure where we are headed or how our behaviours are changing throughout this pandemic. I’m definitely excited to continue my motorbike journey through South America when I can and also have a few exciting business projects in the pipeline.

Interesting Fact

Lisa: May I have at least one interesting fact about you that no one knows? (For example: You’re a comic book enthusiast, you have a plethora of tattoos you’re hiding…something that would make people say, “What?!” Haha!)

Franziska: Hmm...I have a tissue fetish maybe? I always have a box of Kleenex tissues nearby and "apparently" sometimes leave a trail of tissues behind me!

I’m also a big music lover. And a closet romantic!

Thank you!

Thank you again, Ms. Iseli for taking the time to talk with me and answer my questions! It was an absolute honor and it is truly appreciated!

If you would like to learn more about Franziska Iseli, her books, and where you can purchase them, please check out her website, https://www.franziskaiseli.com/.

Remember, I did not get paid to write the review on The Courage Map: 13 Principles to Living Boldly nor am I getting paid to interview Ms. Iseli. I'm just a fellow writer and fan showcasing the work of a great author. If you have any questions or would like to be featured on my blog, please don't hesitate to contact me.

Photo Credit

The photos featured in this post were given to me by Franziska Iseli for that very purpose.

**This post was originally published on November 3, 2020**


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